Today, almost every cosmetics brand is moving towards environmental protection and sustainability. For some cosmetic brands, their entire product line or products are based on sustainable and environmentally friendly foundations. For other brands, it is to make some small changes in the important cosmetic packaging field, thereby affecting their goals and making them more sustainable. Regardless of the size of your brand, your company can make large and small changes to create more sustainable packaging options.

1. Paper products
Many cartons are also recycled paper made from waste that people have used before. Rather than being discarded in a landfill, the waste after re-consumption can be recycled and can be used in any paper packaging boxes, such as milk cartons, books, etc. This is a more sustainable option than using raw paper.

2. Reduce excessive packaging
Designing the structure of the product paper box to reduce the amount of packaging used will make your product more sustainable. However, it is important to use a balanced quantity of packaging. Although brands want to avoid the use of unnecessary additional packaging materials, the use of too little packaging material may damage the integrity of cosmetics. Therefore, it is important to ask yourself: how much packaging material can be used without sacrificing the quality of the product or its packaging?

3. Multipurpose packaging
Multifunctional cosmetic packaging is an innovative and interesting way to make your products more sustainable. In addition, many different methods can be used to make the packaging multi-functional. For example, the cosmetic gift box is designed as a handicraft or storage box, which allows consumers to reuse the cosmetic packaging box after using the cosmetics.

Choosing environmentally friendly cosmetic packaging solutions is not only beneficial to the environment, but can also leave a positive impression on consumers. If your brand wants to start your next packaging design, you can also refer to the above methods to make your cosmetic packaging box more environmentally friendly.